Gazette du Bon Ton

Minneapolis College of Art and Design

Georges Lepape, Untitled illustration for Sur le costume tailleur, 1914. Image and catalog data provided by Allan T. Kohl, Minneapolis College of Art and Design, © 2008 Artists Rights Society (ARS), New York / ADAGP, Paris

The Minneapolis College of Art and Design is contributing approximately 100 images of early 20th century French fashion plates from La Gazette du Bon Ton. Published from 1912-1925, La Gazette du Bon Ton chronicled contemporary developments in fashion, lifestyle, and beauty and advanced fashion illustration to a new level of refinement and sophistication. The most distinctive feature of the magazine was its illustrations. Each of La Gazette du Bon Ton's 70 issues contained ten unbound, high-quality, hand-colored pochoir prints produced by notable artists and illustrators such as Georges Lepape, Pierre Brissaud, Georges Barbier, and Bernard Boutet de Monvel. In each issue, seven of the ten prints depicted the latest haute couture designs from Parisian fashion houses, such as Doeuillet, Doucet, Paquin, Redfern, and Worth. Additionally, three prints in each issue presented wholly fanciful designs invented by the illustrators, in which they both interpreted and commented on the latest styles and the lives of those who wore them. Through these prints, La Gazette du Bon Ton readers were offered glimpses of upper class life, manners, social environments, and leisure pursuits. As such, the Gazette du Bon Ton illustrations are a unique visual record of fashion and high society in early 20th century France, from the last years of the Belle Epoque to the dawn of the Art Deco era. 

Allan Kohl, Visual Resources Librarian, has selected and digitized these images from issues of La Gazette du Bon Ton housed in the Special Collections of the Minneapolis College of Art and Design Library